CSIR PERFORMANCE IN THE MEDIA SPACE BY MATILDA MENSAH The Council for Scientific and Industrial Research (CSIR) which is made up of thirteen institutes say Water Research Institute, Crop Research Institute, Food Research Institute and many more uses the Media Tracker method to monitor or know how well it is functioning in the media space. That is, through the preparation of its images and other information it broadcast on media channels like the TV, print, Online and others, it is able to know how well it is performing in the media space with the use of this tracker. CSIR does this, by using one procedure in the media tracker called the Advertisers Value Equivalent(AVE) and rate cards. In which, this procedure helps CSIR in calculating the ...
